Journal of Loomingulisus ja Innovatsioon covers theoretical and experimental advances in subjects including but not limited to the following:

• Development of Creativity
• Innovation in Education
• Leadership and Innovation Management
• Entrepreneurship and Business Innovation
• Technology and Innovation
• Art and Innovative Design
• Sustainability and Social Innovation
• Library Science and Library Management

In addition to publishing research articles that report urgent breakthrough results of significant importance to the field of creativity and innovation, devoting to provide an intellectual niche of new creativity and innovation trends in society and beyond, Journal of Loomingulisus ja Innovatsioon will also publish invited Topical Reviews on themes of particular current interest to the community.