Articles

• The Influence of Personalized Marketing on Customer Engagement and Customer Lifetime Value

  Atkhmad Fauzi Sayuti ⁽¹⁾, Kiran Iqbal ⁽²⁾, Zainab Ali ⁽³⁾

  (1) Institut Agama Islam Al-Khairat, Indonesia,

  (2) Institute of Business Administration (IBA), Karachi, Pakistan,

  (3) Pakistan Institute of Engineering and Applied Sciences (PIEAS) , Philippines

  123-135

  Abstract Views : 14

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  10.70177/jmf.v3i1.2064

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